Banijay Group Launches Banijay Studios Italy
Banijay Group, the world’s largest independent content producer and distributor, today unveils Banijay Studios Italy. Based in Rome and led by Head of Drama, Massimo Del Frate, the new wholly-owned operation, will concentrate on innovative high-quality Scripted content for local broadcasters and OTT platforms.
As a new Scripted player in the Italian content market, Banijay Studios Italy will develop original IP for local broadcasters, while also looking at opportunities to locally adapt Banijay Group’s extensive global content catalogue. Additionally, partnering with broadcasters across Italy and Banijay Group’s worldwide network of producers, Del Frate will look to generate innovative co-production ventures.